FROM ENTREPRENEURSHIP TO DIGITAL ENTREPRENEURSHIP: A THEORETICAL STUDY OF THE NEW ENTREPRENEURIAL CURRENT

Abstract

Entrepreneurship is increasingly being widely defended and seen as an economic innovation engine for growth.
Recent research recognizes the transformative potential of new technologies, technologies that serve to mitigate and neutralize the great environmental and social challenges through the entrepreneur.
It is given the recent technologies that the logical and digital challenges, the digital becomes a phenomenon on the rise, both for a digital of existing businesses, but also in the promotion and entrepreneurship of digital companies. Debates on studies of digital entrepreneurship have been published in several studies. The new possibilities offered by e-commerce are considered great as companies and consumers, which must be recognized as great alternatives that represent an adequate performance online.
It is according to this premise that this study seeks to understand how companies increasingly use social networks, both to attract new customers and to create new digital businesses.