STUDY OF THE SATISFACTION OF THE TOURISTS IN THE ACCOMMODATIONS OF THE TOURIST DESTINATION PENICHE

Abstract

This article concerns the analysis of the satisfaction about tourism accommodation in Peniche destination. The main concern is about the trust between costumer and business, the word of mouth between clients and, the most important factor, the loyalty with a specific lodging, affects the business itself. Therefore this study contributes in the development and practice of the most important factor in tourism, the client satisfaction. In this sense and based on information collected through face-to-face questionnaires, where the final sample was 175 respondents (tourists staying at least one night in the municipality of Peniche),
an empirical study was carried out in order to obtain the desired results research. The main conclusions obtained allow us to confirm the positive influence of satisfaction on the formation of loyalty to accommodation, on the word of mouth recommendation and, finally, on the creation of trust.