GENERATIVE ARTIFICIAL INTELLIGENCE IN INBOUND MARKETING: PERSONALIZATION, AUTOMATION AND SALES FUNNEL OPTIMIZATION

Abstract

The evolution of generative artificial intelligence has profoundly transformed digital marketing and inbound marketing strategies. This article emerges as a natural continuation of previously developed research on sales optimization through inbound marketing, now analyzing the impact of generative artificial intelligence on content customization, automation of commercial processes, and optimization of the sales funnel.
Through a review of recent scientific literature, it is concluded that the use of intelligent systems significantly improves the consumer experience, increases the efficiency of digital campaigns, and enhances conversion rates. Current technological tools, ethical challenges, and future trends in AI-driven digital marketing are also analyzed.